The Marketing Program is offered to all juniors and seniors and prepares students who may want to enter or further their education in Marketing and other Business related occupations. If students are interested in this field, they should take the Sports Entertainment and Marketing elective course their freshman or sophomore year to get started sooner!
Junior Year Overview
Junior students will develop foundational professional skills, in addition to exploring fundamental business activities and concepts. They will explore sales processes and techniques used in a business-to-business environment while gaining knowledge and skills to develop and maintain positive business relationships, in addition to negotiating and adjusting prices and sales terms. Juniors also conduct market research and learn professional information management and social media communications.
Senior Year Overview
Senior students develop knowledge and skills in the use of multiple digital marketing strategies, including social media, e-mail, websites, mobile marketing, etc. They also explore how individuals use innovation to generate ideas for new products and services, evaluate the feasibility of business ideas and develop a strategy for commercialization which will enable them to develop knowledge and skills to select target markets, profile target customers, define a business mission, develop a business plan, conduct financial analysis and evaluation.
Marketing students also participate in the Lancaster DECA chapter, where they gain many valuable leadership skills and can compete at the state and national level. Recent past students have won many awards at the regional, state and national level!
Instructor: Jennifer Blanchard || [email protected]
Possible Careers
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Communications Specialist
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E-commerce Specialist
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Social Media Manager
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Marketing Researcher
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Product Manager
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Public Relations Specialist
College Credit
- CSCC — 3 Hours
- COTC — 9 Hours
- Hocking — 6 Hours
Core Skills
- 4 “P”s of marketing
- Customer service
- eMarketing
- Global competition
- Materials handling
- Advertising
- Distribution channels
- Forecasting
- Market strategy
- Purchasing