Marketing

 

 

The Marketing program is offered to all juniors and seniors. However, freshmen and sophomores can take the Sports and Entertainment Marketing course to get started in this career field sooner!

Junior Year Overview

Junior students develop foundational professional skills while obtaining the cornerstone knowledge of business and marketing functions.  They explore sales processes and techniques while gaining knowledge and skills to develop and maintain positive business and professional relationships.  Juniors also conduct market research and analysis as well as online video creation.

Senior Year Overview

Students build upon their business and marketing knowledge while continuing to develop their professional skills and network.  Students gain knowledge of digital marketing and execute a social media marketing campaign through a digital simulation.  Students also gain insights on creating, funding and planning and operating their own business by running a lemonade stand and competing against other teams in this fun entrepreneurial competition.   Seniors complete a job shadow experience within their career path of interest and share insights with classmates.

 Marketing students participate in the Lancaster DECA chapter, where they gain valuable leadership skills and can compete at the regional, state and national level.

 Instructor: Jennifer Vitas-Blanchard || j_blanchard@lcsschools.net

Possible Careers

  • Entrepreneur  

  • Social Media Manager

  • Marketing Manager

  • Automotive Sales

  • Sports Management

  • Advertising Coordinator

  • Sales Representative

  • Real Estate Agent

College Credit

Core Skills

  • Professional Development

  • 4Ps of Marketing

  • Customer service

  • Sales

  • Market strategy

  • Project Management

  • Computer Technology

  • Promotional Strategy

  • Professional Communication