Students learn concepts through DECA and a variety of strategic hands-on projects designed to not only grow their business knowledge but also build valuable employability and professional skills that will craft a marketable resume and portfolio. Throughout the program various professional development events such as mock interviews and networking events and more occur to give students the experiences needed to push them to their full potential.
Junior Year Overview
Junior students develop foundational professional skills while obtaining the cornerstone knowledge of business and marketing functions. They explore sales processes and techniques while gaining knowledge and skills to develop and maintain positive business and professional relationships. Juniors also conduct market research and analysis as well as online video creation.
Senior Year Overview
Students build upon their business and marketing knowledge while continuing to develop their professional skills and network. Students gain knowledge of digital marketing and execute a social media marketing campaign through a digital simulation. Students also gain insights on creating, funding and planning and operating their own business by running a lemonade stand and competing against other teams in this fun entrepreneurial competition. Seniors complete a job shadow experience within their career path of interest and share insights with classmates.
Possible Careers
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Entrepreneur
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Social Media Manager
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Marketing Manager
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Automotive Sales
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Sports Management
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Advertising Coordinator
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Sales Representative
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Real Estate Agent
College Credit
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CSCC — 3 Hours
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COTC — 9 Hours
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Hocking — 6 Hours
Core Skills
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Professional Development
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4Ps of Marketing
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Customer service
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Sales
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Market strategy
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Project Management
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Computer Technology
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Promotional Strategy
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Professional Communication